To create an Emergency Medical Packaging.
The packaging focus was on 'Man Flu'. The idea consisted of a placebo. The target market for the drug towards a female target market for their partners. Girls have you ever had to deal with your other half when they are ill? They always complain and whine and somehow life seems to be over. This drug is aimed for you. An injection pen which works similar to an epipen to make the male gender believe they are getting better, but in fact they are being injected with a placebo.
The drug was named SEMANFLUX, which can be split into two phrases Seman-Flux aiming towards the male gender and Manflu in the middle. The outcome consisted of both the packaging design and a leaflet for the product.