During the 2018 Six Nations rugby tournament, Twickenham Stadium's VIP section – the Spirit of Rugby needed branding. These designs needed to stand out from the rest of the stadium branding to make guests feel welcome, and at a level of importance. The design chosen was a coloured trophy which allowed all teams involved in the tournament to feel included, as to hold the teams that would also be playing.
The branding included invitations, menus, accreditation, and location branding. Some of these designs included special finishes.