For me the definition of a designer should be: mind-reader or miracle worker. We design what people want without them knowing what they want. 

I've been working as a designer in the sports industry for 8 years. I have experience working across various sectors in the industry including agency, governing bodies, major events, leagues, broadcast and sales. 

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I specialise in event branding and guest experience, with a great knowledge of partner branding rights, and delivering on-site branding to the highest standard. I understanding branding on-site for broadcast and have a sustainability and purpose driven mind-set.

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I also have experience in guest portal and ticketing builds, brand identity, digital branding, commercial and sales, and designing to educate and relate to an audience. I understand procurement, have a background of project management, and will always go above and beyond to deliver.

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Currently working as an Event Operations Designer for SailGP, with previous roles including Amazon Prime (Sport), IMG Media, Cricket World Cup 2019, England Rugby and British Triathlon.

 

I believe in breaking boundaries, to design to question the expected, and to bring sport to life. There is always more we can do when it come to design, it just depends on how willing we are to step outside the box, to reach new heights. 

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INTERESTING FACTS

 

• EHA National Cup Handball Champions 2019

• I've had 3 knee surgeries

• Grew up in Dubai

• Advanced PADI scuba diver

• I raised £3000 for Make-A-Wish Foundation and husky sledded
  220km across the arctic circle from Sweden to Norway.

• Regular baker of sweet treats