To brand and create a Korean Fast Food restaurant and make the culture and style of food more popular in the UK.
We worked in pairs to come up with a brand style to represent our company 'Bibimbap'. We wanted our fast food brand to focus on a more upper class sit-down restaurant similar to Wagamama's. We wanted our brand to be unique so decided to follow the Eco-friendly vibe, making everything from the building foundations to the uniforms eco-friendly. Our colour schemes came from Korean tradition and the Lotus lily festival having the baby pink and the neutral colours to represent the eco feel.