This was a group project where we all needed to come up with ideas that would work as a campaign for Results day. There were two parts to this brief, for perspective students coming up to A-Level results day for those who do not make their university acceptance grades and for entering clearing and for those who have made their grades and are heading to Loughborough University.
My idea was based on the theme of travel, and a gap year making Loughborough a destination on the map. This followed the idea of adventure, keeping social media in the idea of Loughborough in mind as a travel destination. The idea would follow around the theme of adventure and travel and thoe who make their grades and are coming to Loughborough will receive a 'Loughborough Passport' or 'Loughborough Boarding Card'.