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SAILGP ADRENALINE LOUNGE
HOSPITALITY
EVENT BRANDING
GUEST EXPERIENCE
WEB DESIGN
SailGP Adrenaline Lounge is SailGP's unique hospitality offering. It hosts guests across all event locations around the world, with the venue type changing at each location. it can vary from yacht experience to purpose built marquees.
THE BRIEF.
To create a unique and luxury offering for it's guests. To ensure the guest journey is first-class from receiving their invite to watching the racing.
This is a start-to-end experience, and starts with creating a premium brand and identity to showcase SailGP's VIP offering.
The Adrenaline Lounge is an invite only experience, hosting partners, and executive guests to SailGP's events around the world. From spectacular on-water viewing experience to high-end food and drink, this experience is to showcase the best SailGP has to offer, and the branding should reflect the offering.
The branding includes: Hospitality portal, ticketing and guest pack, wayfinding, event branding, and partner branding.
The Brand
The logo, fonts and colours offer more sophisticated style to SailGP's primary branding. The light choice of font keeps a clean typographic style to the brand.
The branding style is large crops of the monogram 'A' Adrenaline icon. The crops showcase large oversized designs which can be used to hold imagery and add accent colour to event branding. The use of the crops create unique angles to branding, and work with black and white stylised images with a splash of red.
The Guest Portal
The portal consists of a digital platform to view invite, RSVP, event information, ticket details and guest information pack.
Event Branding
The event branding consists of the physical experience. What guests should experience when on-site, that feeling of luxury and a unique sailing experience.
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