SAILGP EVENT BRANDING

SailGP is the world's most exciting racing on water. The event site consists of a Tech Site, Race Stadium, Premium Offering and Hospitality. SailGP thrives on modernising the sport of sailing, creating high-action, and adrenaline-fuelled racing, making it exciting for spectators. 

THE BRIEF.
To create an exciting race site for spectators, showcasing our partners and the best we have to offer.  

SailGP event branding is forever improving and developing, with each event we stretch ourselves to create an even more exciting space for our spectators. We forever struggling battling with forever changing event sites, and last minute additions meaning our branding needs to be faced-paced, reactions and easily to adapt. SailGP prides itself on it's sustainability, and therefore branding requires thoughts into materials used for printing, and where possible to create reusable or digital branding.

Partners are the forefront of our branding, and we continue to develop how best to showcase them across our events without diluting SailGP's brand presence.