MONDIAL DUBAI REBRAND

Mondial Dubai LLC is a financial services company based in the Middle East. The companies brand and visual assets were outdated with minimal strategy, and needed a refresh and update across the board, from brand identity, to web and marketing.  

THE BRIEF.
To modernise the brand, and give it a refresh and help develop a marketing strategy.

The visual identity consisted of an update to logos, and a modern refresh to their brand guidelines. There was a need to create a brand to match the integral values of the company; Professional, trustworthy, accountability, integrity and knowledge. The refresh also included and update of the website and a suite of digital templates for them to use.

With the way of the world adjusting to at home working, with Covid-19 and multiple lockdowns the organisation wanted a way to keep clients engaged and bring in more traffic. We sat down and discussed their needs and requirements, and helped facilitate the delivery of a social media series 'Making Cents out of Markets'. This consisted of free financial advise and webinars surrounding the current markets and economy off the back of the pandemic. I worked with the marketing team to develop trailers for mini-series.