COLUMBIA THREADNEEDLE
ITU WORLD TRIATHLON LEEDS

The ITU World Triathlon event in Leeds event was the fourth stop on the series. It played host to some of the top triathletes in the world. As well as an elite race, the Sunday showcased thousands of amateurs athletes, including beginners, juniors, age-groupers and disabled athletes. It truly showcased the best triathlon has to offer. The event was broadcasted live on BBC with over 1 million viewers.

THE BRIEF.
Create event branding, marketing and promotional assets for the event.

This event included several months of work before the event including social media advertising, spectator guides, athlete guides, city dressing, bus branding, medal design, race branding, merchandise design, invitations, signage and event branding.