CRICKET WORLD CUP 2019
TROPHY TOUR

Ahead of the ICC Men's Cricket World Cup 2019 the Trophy travelled around the world as well as around different locations in England and Wales. The Trophy travelled around the UK for 100 consecutive days before arriving at the Cricket World Cup Opening party ahead of the tournament.

THE BRIEF.
Create a usable toolkit for the Trophy Tour. This includes a trophy tour kit which can easily travel around the UK, marketing assets, event branding and a digital toolkit. 

With the Trophy Tour being fully electric, and on the road consecutively for a 100 days the kit had to be easy to transfer, and compactable to fit in a Nissan Leaf. This included a Trophy plinth, backdrop, bunting, flags and signage. A bigger specialised kit was also designed for bigger fanzone events. There was also digital assets created for partners to use, as well as OOH and digital marketing assets.