This project was to re-package, brand and advertise the iPod for the over 50's.
We focused our project on aspects from the Hippie and Flower Power era. We sent out questionnaires and used aspects which the older generation mostly remember to enhance their want for the product. We used bright colours to relate to the Hippie period.
The idea of the iRewind came from rewinding back to the period of being young again. We used that concept to create a storyboard visual for the promotional advertisement.