SH2OUT is a partnership between British Triathlon and the RLSS UK. It is a product which ensures safety and enjoyment open water swimming. The product ensures venues follow strict guidelines to ensure that they meet the requirements to run and safe open water swimming environment.
I developed the brand and have been involved with the development and launch of the product which was first in January 2017. Here i was involved in creating a logo and a brand which could be used to represent both halves of the partnership. I have taken the British Triathlon colours and brand and the RLSS UK perry buoy to create something that understood both brands.
Along with the brand identity, I also helped with the creation of the website www.sh2out.org. I created the initial design and wire frames as well as imagery for the website which launched in May 2017.
As well as initial brand design, I create all promotional and commercial assets for the brand and the venues. These include magazine adverts, social assets, printed brochures, postcards, banners, flags and more.