SPIRIT OF RUGBY BRANDING

During the 2018 Six Nations rugby tournament, Twickenham Stadium's VIP section – the Spirit of Rugby needed branding. These designs needed to stand out from the rest of the stadium branding to make guests feel welcome, and at a level of importance. The design chosen was a coloured trophy which allowed all teams involved in the tournament to feel included, as to hold the teams that would also be playing. 

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The branding included invitations, menus, accreditation, and location branding. Some of these designs included special finishes.