This year I worked on Branding for the ITU World Series event based in Leeds. It was host for some of the top triathletes in the world. This was a major event hosting not only elite triathletes but also thousands of amateurs, including beginners, juniors, age-groupers and disabled athletes. It truly showcased the best triathlon has to offer. The event was broadcasted live on BBC with over 1 million viewers.
This major event included several months of work before the event including social media advertising, spectator guides, athlete guides, city dressing, bus branding, medal design, race branding, merchandise design, invitations and signage and event branding used on the day, as well as much more.